Insights | Virtual Identity AG

From Usage to Experience

Michael Schmidt shares his thoughts about the feeling that will bring us all to the therapist anyway: why do we care about machines?

Michael Schmidt Creative Director / Mobility Industry Lead

12/15/2023

Change vs. Crisis

Language is one of the most effective tools in communication. Are marketers aware of that in communicating the climate crisis?

Michael Schmidt Creative Director / Mobility Industry Lead

10/31/2023

VI Whitepaper

In our newest industry report you'll learn what you can do to be a part of the mobility change instead of simply reacting to it.

Michael Schmidt Creative Director / Mobility Industry Lead

06/26/2023

Sustainable Marketing

Some agencies want to formalise their sustainability efforts by 2024. Is this another way to outshine themselves with shallow certificates?

Imagine a truly free market for personal mobility and you'll see that the auto industry has a huge strategic problem.

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media. But is it all worth the hype?

The world of advertising is full of male point-of-views and the marketing industry has long been dominated by men. But there are counter examples.

When marketing teams switch from male to female leadership, there is something in the air.

Let’s go Deeper