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The New York Times has been pondering this question a decade ago with unconclusive results:

What can you believe in green marketing?

The marketing world is full of claims of a “greener” or “emission-reduced” future in advertising media, from new methods in eco-conscious production to whether print media is greener than digital media. But is it all worth the hype?

Michael Schmidt, Director Consulting at Virtual Identity GmbH

Michael Schmidt

Creative Director